Global Growth Evangelist

Keynote: Tiffani Bova | Author & Chief Growth Evangelist, Salesforce

Tiffani Bova is the chief growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business.

Bova has been named to the latest Thinkers 50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC, and Yahoo Finance, among others. She is a change maker whose thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts. Having delivered over 700 keynote presentations on sales transformation and business model innovation to over half a million people on six continents, Bova is highly sought-after keynote speaker.

Bova’s time on the front lines of sales, marketing and innovation, combined with her insightful candor, has resulted in a unique perspective that continues to inspire businesses and individuals to get smarter about the choices they make, think forward and increase their Growth IQ.


Let’s Build & Live Legendary Lives!

Keynote: Tommy Breedlove | Business, Career & Mindset Coach and best Selling Author

Tommy Breedlove is the best-selling author of “Legendary” Business, Career, & Mindset Coach. He challenges audiences to embrace a new kind of ambition to live a well-rounded life of purpose and abundance which, as he found out, leads to even more profitability. He has now transformed his life from fear to abundance and lives a life of passion and purpose. He shares the steps he took and shows audiences how to become the leaders they were always meant to be!
With his honest, transparent approach to speaking, he gives his audiences permission to stop living their stories and start living their lives! 



Lunch Panel Discussion: Topic To Be Announced Soon!



Christina Moffatt | Consultant & Growth Strategist

After owning her own small business for years Christina has served as Regional Director for Mid Iowa SBDC, Director of Small Business Development for the Greater Des Moines Partnership Jan2017-May 2022 and she recently helped launch a new division of a bank, focusing on women and minority businesses which is a passion. She currently focuses on growth strategies for all types on businesses and profits.

Christina, along with her awesome team, owned her own small business July 2010-May 2022. They had the opportunity to serve their product to many celebrities and politicians when visiting Iowa and continued to survive and thrive during Covid.

Christina is a graduate of DMACC, Iowa State University and University of Toledo Certified Business Advisor Program. She also devotes her time and talents to many local boards. Christina has won several awards for her business including DSM Top List for Best Bakery, Cityview’s Best Dessert, Sweet Equality Best Dessert, Runner up for the Iowa Mixology Competition and runner up on The Food Network’s Cupcake Wars. Christina has also been featured in Pastry & Baking North America in the Regional Showcase and Baker in Focus. Christina is also a Business Record’s Forty Under 40, 2012 Deb Dalziel Woman Entrepreneur Achievement Award Winner by the Iowa Small Business Development Center for the State of Iowa, 2013 Woman of the Year by the Metro Women’s Network, 2015 Women Business Owner of the Year by National Association of Women Business Owners Iowa Chapter, 2016 Finalist for Iowa Women Entrepreneurial Innovation and Leadership Award by Technology Association of Iowa, 2017

Outstanding Alumni of the Year by DMACC, 2018 Ivy Women in Business Inspiration Award by Iowa State University, 2018 Greater Des Moines Leadership Institute Distinguished Leaders Community Vision Inspiration Award, 2019 40 Women To Watch by the Iowa Restaurant Association and Winner of the Character Award for 2020 Inspiring Women of Iowa by the Girl Scouts of Greater Iowa.

Christy Jones |

As a business owner, Christy embraced the opportunity to develop a successful and efficient team of hard-working employees. The ever-changing collision repair industry calls on leaders capable of being creative, innovative and forward-thinking. As someone who has grown up, worked in, purchased and now sold a family owned business, Christy brought a wealth of knowledge to her employees and customers each day. She served as an ambassador for her customers and is a tireless leader in the
automotive industry and in her community.

Christy is a proud member of many community and collision related organizations. She knows firsthand the value of professional organizations realizing they are an important and integral part of any industry and community. Christy is the 2023 Past Board Chair for the Urbandale Chamber of Commerce, after serving on the board for previous three years, and being a member since 2010. Through this opportunity, she will be able to be the voice of businesses in the Urbandale and surrounding
communities. Always, striving to help and encourage success in business, Christy is the kind of leader we all wish for when we look to fill a seat on a board or work with someone in business. Not only is she professional, but she effectively partners with employees or board members to reach and surpass goals. Christy leads by example and always encourages those around her to strive for higher standards.

Christy is a proud graduate of Johnston High School. She is passionate about the community she was born and raised in. Christy helps people in need through her time, talent and resources. She volunteers at church and has served on various community boards. She has been instrumental in major fundraising activities where all proceeds benefit nonprofit organizations, supporting The Johnston Community School Foundation, actively participating in The Urbandale Community Action Network, and adopting a family at church, just to name a few. With Christy’s experience as an educator earlier in her career, and as a business owner, she is excited to  be able to use her skills and knowledge to coach small businesses in Iowa and across the country.

Glenn Martin |

Glenn grew up in Ames and graduated from the University of Iowa with a double major of Russian and Linguistics. During high school and college, he studied abroad in the Czech Republic and in Moscow. He is now the Director of Marketing at Webspec, where he has worked since 2017. Prior to joining Webspec, he worked at GoDaddy in Cedar Rapids in a training role teaching others. In his free time, Glenn enjoys cooking (and eating), traveling, gardening, playing chess, and spending time with his wife and dogs Temari and Boris.


Jennifer Simpson |

Jennifer Simpson is a wife, mother, 20-year quota-crushing sales producer with extensive ag media and marketing experience under her belt.  Even though Jennifer is a “city-girl” on paper these days, she thoroughly enjoys that her career continues to allow opportunities to tap into her rural roots and remain connected to the ag industry.

Jennifer spent the majority of her career immersed in providing ag media strategy and marketing services to companies all across the Midwest, working collaboratively with Iowa’s commodity groups (ISA, ICGA, IDALS, PFI), state government, associations, and various key consumer ag businesses including Pioneer, Kubota, Nutrien Ag Solutions, Stine Seed, and Sukup Manufacturing to name a few..

One of Jennifer’s favorite initiatives spanning the past several years has been leading Iowa’s Cover Crop Business Accelerator. Her work includes extensive business diagnostics to assist in educating, equipping, and empowering emerging agripreneurs with business, marketing, and sales strategy.  She also guides short and long term goal setting and serves as a connector amongst the growing list of cover crop industry leaders. As part of the Cover Crop Business Accelerator, Jen helps emerging cover crop agripreneurs establish their brands, build stronger business models to help expand cover crop adoption and convert new customers into the utilization of conversation practices.

Jennifer’s passionate about what the future holds for agriculture and to ensure growers are able to share their first hand from the farm feedback, she facilitates focus-group style insight interviews used to inform the gaps in support resources and areas for program improvement.

Outside of her specialized work in the agribusiness sector, Jennifer has built a proprietary sales curriculum that has been adopted into several tech accelerator programs including the Iowa Startup Accelerator funded by the Iowa Ventures Fund and Techstars Iowa, a private equity funded accelerator that launches startups across the globe.  Jennifer is also a sought after keynote speaker and live workshop facilitator.

In her spare time, Jennifer enjoys family camping, sun and pool fun, singing on a praise team, teaching workout classes, adventurous vacations, (out-of-state) karaoke, and binging audible books before breakfast.

Ryan Ford | VP of HR, W.R. Berkley’s Global Enterprise

Ryan Ford is the VP of HR for W.R. Berkley’s Global Enterprise Technology division.  W.R. Berkley is a Fortune 500 Financial Services company with over 8,000 employees around the world.  Ryan provides leadership around talent management, leadership development, team dynamics, organizational design, change management, organizational effectiveness, culture, and strategy; and is responsible for all functions of HR for teams primarily based in Iowa, Delaware, and London.

In addition to his role at W.R. Berkley, Ryan, consults with NCAA coaches and teams on leadership and team behavioral dynamics to optimize team performance.  He has done work with teams at Iowa State, Gonzaga, University of Oregon, Oregon Tech, Texas Tech, Baylor, Samford University and has partnered with Under Armour in their All-American program.

He has a proven track record of over 20-years in leading Human Capital Strategies for businesses in a variety of industries. This includes businesses in vastly different industries from the global leader in agriculture and manufacturing, Cargill, to his current company in the financial services industry. He has a demonstrated passion for Human Capital strategies in driving business outcomes.





Todd McDonald

Todd McDonald founded ATW in 1999 after spending 15 years in various Human Resource and Training roles in industries such as finance, insurance, banking and manufacturing.  He also served as Executive Vice President of American Media, Inc., the largest producer of training videos at the time with products in 72 countries and 27 languages.

Todd has authored two books: one on communication between managers and their employees, “I Wish You Would Just…” and the other on time management, “How to Find 100 Extra Minutes a Day.”

When not leading the efforts of ATW, you can find Todd volunteering and serving on numerous boards on a local and national level.  And when there is free time, you can find Todd spending time with his wife, kids and growing family of grandchildren.



Greg Thomson |

Greg holds a Bachelor of Arts in Marketing from University of Northern Iowa. He is an Eagle Boy Scout and currently resides on the Raccoon River Valley Boy Scouts Membership Committee. Greg’s priorities lie in faith, family, and business. Greg has many years of retail experience. He worked for Hy-Vee Food Stores, one of the largest retailers in the Midwest, for 31 years. For 16 of those years Greg held the position of store director and managed four different locations. At the last two locations he lead 400 employees, and generated $31 million in sales annually. After retiring from Hy-Vee, Greg purchased his own small business, a direct mail advertising
circular within the greater Des Moines area. Within four years, he was able to triple the size of his business and managed three sales people. From this experience, Greg knows the day-to-day challenges of owning a business. Greg works to help the central Iowa community. He is a member of the Urbandale Chamber
of Commerce and East and South Des Moines Chamber of Commerce and facilitates exclusive groups called MOXIE (Member Owners Exchange Ideas and Experiences). In MOXIE, Greg helps business owners discuss sensitive issues in a confidential environment. Greg has been a
board member of the Polk County I-Club which goal is to promote and grow University of Iowa

Courtney DeRonde |


Jane Nady |

Jane Nady, MCPC, is a Master Mindset & Trauma Coach, Mental Health Educator & Human Behavior Expert, who works with clients to create the life they want to live as the person they most want to be. Jane knows that with the right guidance anyone, regardless of confirmed or perceived limitations, can overcome any obstacles and successfully create a life they love. Over the last 15 years, she has garnered the respect of fellow Mental Health Professionals, clients, Military/First Responder communities, business owners, and community members throughout Iowa by building relationships on trust and open communication, providing effective training, education, and mental health support. Jane has been recognized for her work and volunteerism in the mental health field.

Jane was motivated by her own life experience, the determination to decrease suicide, end mental health stigma and to show others they are not alone. Jane holds a Master’s in Education from Morningside College. In addition to her masters, she is certified in many mental health therapies and coaching techniques: REBT, CBT, Master Mindset/Trauma/ADHD Coaching, and many additional niche specific coaching certificates. Jane is also a Certified ASIST (Applied Suicide Intervention Skills) and MHFA (Mental Health First Aid) trainer. She has been a key speaker for NAMI’s Ending the Silence Program, served on an advisory panel for new law enforcement officers, and has been a consultant, trainer & key speaker across the U.S. for many companies/organizations addressing mental health needs.

Lori Vande Krol |

Lori Vande Krol is a productivity consultant, speaker, and trainer who helps busy professionals and growing businesses implement systems to increase efficiency and success. Lori has developed programs that help her clients tackle overwhelm by better managing time, space, and information. Her work has resulted in savings of thousands of dollars and hundreds of hours for her clients, in addition to a considerable reduction in stress and frustration.

After receiving a BS in Mathematics from Iowa State University, Lori worked 13 years as an Actuary and Risk Manager in a Fortune 500 company. During this time, she spent 10 years studying for and passing the rigorous series of actuarial exams. But eventually she realized being an actuary was not her true passion. Lori saw there was a need to help those that, like herself, often feel overwhelmed with work and life. In 2005, Life Made Simple LLC was born with the mission of helping others live more productively, feel less stressed, and have more time for what matters most.

After several years of working with productivity clients, Lori used her experience and expertise to create The ProAction Planner™, a weekly planner utilizing the ProAction Process™ and a simple, unique layout to encompass everything needed for busy professionals to attack overwhelm and reach their goals.

Lori’s expertise has been shared around the world through various publications, tv, and radio, such as Bloomberg Business, The Sydney Morning Herald, Des Moines Living Magazine, FedEx.com, AmericanExpress.com, WHOtv, ScanSnapWorld, CentralJersey.com, Des Moines Amplified, Blog Talk Radio, and Bing Bang Media, and as a contributing author for the Amazon Best-Selling book, One Habit for a Thriving Home Office: Killer Habits of the Happiest Achieving Home-Based Business People on the Planet.

Active in her industry, Lori is a Golden Circle member of the National Association of Productivity and Organizing Professionals (NAPO) and served on its Board of Directors from 2015-2018. She was honored with the NAPO President’s Award in 2019. Lori received her Fellowship in the Society of Actuaries in 2000 and graduated from the Greater Des Moines Leadership Institute Class of 2015.

Lori lives in Des Moines, Iowa with her husband, three beautiful daughters, and two cats. When she isn’t working on new ways to find and help clients, Lori enjoys exercise, puzzles, reading, lounging by the pool, traveling with her family, and finding great new content on Netflix.

EVENT SPEAKERS April 13, 2017